For years people have been moving onto closed social networks like Facebook and Twitter and leaving their blogs to wither, so writing on the web is now held hostage by the giants of social media, but it doesn't have to be this way. Pine is a small step towards a more open future for the web.
For the Users
There's a new, bright future for social media, and Pine is just one piece. Pine relies on open technologies which mean that unlike the big companies, Pine doesn't need to have billions of users to be useful. On Pine, you can follow friends and news from almost anywhere on the internet. Post to your own site and own your content, don't give it to a social network for them to use for ad-targeting.
For the Bloggers
Podcasts have so far avoided the fate of blogs and video and remained true to their roots. In no small way, the openness of the iTunes Podcast directory has had a huge impact on the fate of podcasts as a medium. Apple provides a centralized directory that other users, clients, and services can search freely, all while the shows themselves remain open and decentralized.
Pine wants to do the same for blogging.
For the Developers
Blogs come in all shapes and sizes from newspapers, to personal blogs to twitter-like microblogs, and Pine is the open search directory for it all. Pine provides a free, comprehensive API that other services can use to integrate Pine into their apps.
It's time to take back blogging from the titans and make writing on the web open again.
– Brian Schrader